On Monday, September 5th, we honor the workers that continue to make our country strong and flourish in a global economy. However, the occupations that grow and decline in America are different with each generation.
Consumer behaviors and preferences play a major part in U.S. job creation. This week, CareerBuilder is releasing a study of occupations that are growing and the behaviors that can be attributed to their success.
Each behavior was grouped into one of three main factors: lifestyle changes, technology advancements and globalization. The study looked at job totals from 2012 through 2016 to get an idea of how the occupations have grown in just a few years.
Matt Ferguson, CEO of CareerBuilder and co-author of The Talent Equation, says “Whether we’re talking about the rise of the sharing economy, the power of smart technology or companies communicating in multiple languages and time zones, these trends are moving the needle on job growth for a wide variety of fields.”
How might your industry be impacted by these trends? Below are some of the major shifts in consumer behavior, as well as a closer look at the occupations they’re likely to impact.
Lifestyle Changes |
Occupation Impacted |
Current Number of Jobs |
Number of Jobs Added 2012 to 2016 |
Percentage of Job Growth 2012 to 2016
|
People are choosing to eat out more, giving rise to the “foodie” generation. |
Cooks, Restaurant |
1,219,433 | 164,804 |
16% |
More people are embracing the sharing economy. (example: Uber) |
Taxi Drivers and Chauffeurs |
283,175 | 37,023 |
15% |
America is becoming more health-conscious. |
Fitness Trainers and Aerobics Instructors |
309,519 | 33,303 |
12% |
Families are more careful with finances after the last recession. |
Personal Financial Advisors |
257,493 | 29,913 |
13% |
More people are choosing to bank and shop online. |
Information Security Analysts |
86,563 | 9,342 |
12% |
Couples are postponing having children until later in life. |
Obstetricians and Gynecologists |
25,219 | 1,082 |
4% |
Technology Advancement
|
Occupation Impacted |
Current Number of Jobs |
Number of Jobs Added 2012 to 2016 |
Percentage of Job Growth 2012 to 2016
|
There’s an “app” for everything and “smart” technology is moving beyond phones to clothes, homes and more. |
Software Developers, Applications |
772,195 | 112,045 |
17% |
Technology has made advertising become more intuitive and effective based on ability to track and interpret online behavior. |
Marketing Managers |
208,611 | 19,024 |
10% |
Technology has become ingrained in everyday life and is how people stay connected. |
Computer User Support Specialists |
665,646 | 63,849 |
11% |
Technology is catching health disorders sooner and extending lives. |
Medical Records and Health Information Technicians |
198,831 | 14,451 |
8% |
Technology is enabling companies to corral and interpret big data to make better business decisions. |
Database Administrators |
120,476 | 9,794 |
9% |
Technology is integrated into countless consumer and business products with new offerings and iterations released all the time. |
Technical Writers |
55,129 | 5,381 |
11% |
Globalization
|
Occupation Impacted |
Current Number of Jobs |
Number of Jobs Added 2012 to 2016 |
Percentage of Job Growth 2012 to 2016
|
Companies are serving customers in different time zones, meaning workers are needed at all hours. |
Customer Service Representatives |
2,674,925 | 225,910 |
9% |
Companies are looking to gain a greater understanding of international markets they’re targeting. |
Market Research Analysts |
532,336 | 67,551 |
15% |
Expanding beyond borders is requiring communication in different languages. |
Interpreters and Translators |
78,455 | 9,845 |
14% |
There is greater emphasis on preserving the global environment. |
Wind Turbine Service Technicians |
7,061 | 1,889 |
37% |
Maps for mobile phones and navigation systems are in demand as people explore new terrain. |
Cartographers and Photogrammetrists |
13,193 | 1,802 |
16% |
Students and workers looking for information on careers can get detailed insights at findyourcalling.com or by viewing career profiles under the “Browse Jobs” header on the CareerBuilder homepage.