Do you ever wonder how companies like Google, Hilton, Facebook and Southwest consistently rank on “Best Places to Work” lists? It’s more than fancy perks — like free gourmet meals and snacks, pet-friendly offices and nap pods — that make employees clamor to work at these companies.
Smart companies are able to position themselves as best places to work because they rely on data to inform all of their recruitment decisions. They gather data on everything from job seeker and employee perceptions, behaviors and desires (including the aforementioned “fancy perks” employees want most) to industry trends and talent supply and demand. Then they analyze this data to gain meaningful insight that helps them understand where to focus their recruitment efforts to get the best return on their investment.