American Hotel Finds Talent in a Competitive Market

Client: American Hotel Register Company

Industry: Hospitality

Company Size: 500-1,000 

“Once our hiring managers saw the stats, they understood the difficulty of recruiting for this position. We all shifted our expectations of time to hire and candidate qualifications to have a more realistic hiring plan. By shifting our expectations, we filled the position in less than 40 days.”

– Deb Semple, Senior Talent Acquisition Partner

Founded in 1865, family-owned American Hotel Register Company is the premier global hospitality supplier, offering more than 50,000 items, ranging from operating supplies and equipment to furniture. Throughout its history, American Hotel has put people and partnerships at the center of everything they do. The company’s mission is to help their customers create memorable and consistent guest experiences across geographic markets.

The recruitment team at American Hotel was having trouble finding sales employees in markets outside their central hub in Chicago. The hiring managers in charge of filling these roles had not anticipated the high level of difficulty involved in hiring great talent in more competitive job markets nor the possible time it would take to fill these positions.

The company turned to CareerBuilder, who used data to help the recruitment team set realistic hiring expectations and overhaul its recruiting strategy. Using a powerful combination of CareerBuilder Resume Database Pro, Recruitment Advertising and Supply & Demand, American Hotel was able to establish a recruitment strategy based on sound data. Thanks to these data-based solutions, the company was able to gain exposure to sales workers in untapped areas, get up-to-the-minute views of candidate supply and demand in various geographic areas, and unlock access to an entirely new database of available and qualified sales candidates. 

Shortly after implementing these solutions, American Hotel began to meet its hiring goals. And because they now had the data to back up their results, the recruitment team was able to get the necessary buy-in from their leadership team and move forward with their new strategy. As a result, American Hotel continues to fill sales positions faster and more efficiently for less money.

“Not only does Supply & Demand give us true market data, but it has been extremely helpful for candidate sourcing. It tells us which cities, job titles, and companies to target when sourcing. This tool has really helped us target the most qualified candidates as we source resumes from CareerBuilder and other resume databases. In order for our recruiters to be the experts in the field, they need to have great market knowledge, and Supply & Demand helps us accomplish that. It gives us the tools we need to understand the market and how we should target the candidates we want.” 

– Manager of Talent Acquisition


Check out how Gamestop also uses  recruitment analytics to align with hiring manager expectations.

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