How to announce a promotion via email in 7 easy steps


Earning a promotion is usually a reward for being consistently good at what you do. Besides being a way of recognizing an employee's contributions to the organization's success, a promotion announcement also aims to motivate the respective employee to improve their output even further and make all other employees understand that their hard work will be properly appreciated. Consider using these steps and tips as inspiration when announcing a promotion via email.

What you need to share in a promotion announcement email

Before getting into specifics regarding how to write the email announcing an employee's promotion, it may help to review a list of the elements that you should include. Some of them are:

  • The promotion date: Your message needs to include the exact date of the promotion. This helps both the employee in question and their colleagues adjust their activity to account for the organizational changes.
  • The employee's full name: Although this should go without saying, mentioning the promoted employee's full name is important, mainly to avoid any potential confusion. It may also be important for future reference since this promotion email is technically an official document.
  • The employee's current job duties and achievements: Briefly describing the promoted employee's current duties and the job results that made them earn the promotion can help everyone understand the decision. This may be especially helpful if other similarly qualified employees were considered for the same promotion, as it can explain the reasoning behind the choice.
  • The employee's contributions to the company's success: Besides mentioning the job performance results that convinced the management team to select them for the promotion, you can also outline the concrete benefits that the respective results brought to the organization. This can help further motivate your choice for the promotion. 
  • The employee's credentials: It may help to mention the employee's qualifications, as maybe not all of their colleagues are aware of their professional background. It's important that most people within the company fully support the promotion and agree with it, as this can help the promoted employee quickly get used to their new work responsibilities.
  • A call to action: It's usually important that the email has a direct call to action to everyone in the company, encouraging them to congratulate the employee getting the promotion and support them in their new role.

How to announce a promotion via email

The employee who's due a promotion is likely to be happy regardless of how you communicate it to them. There are, however, ways in which you can make the email more effective in expressing your appreciation for their hard work and excellent results. It can also encourage other employees to support the respective employee while they get accustomed to their new role. 

Consider following these steps whenever you're about to write a promotion email:

Make sure an email is the best way to do it

Before starting to work on your congratulatory email, you may want to take a minute to determine whether or not this is the right way to do it. Deciding on the most appropriate way to announce an employee's promotion usually depends on the size of your company or department. 

If there are relatively few people you and the promoted employee regularly work with, a face-to-face meeting and announcement may be a more appropriate way, as it gives everyone the chance to directly congratulate the person being promoted, making them feel like a valuable member of the team. If, however, there are many people in your organization or department, or you don't all work in the same physical location, sending an email is usually a quick and effective way to do it.

Write a subject line

Your email's subject should summarize the promotion in a simple and effective way. This usually means including the promoted employee's full name, plus their new position. A basic example is "Welcoming John Smith into his new role as chief accountant."

Start with a common greeting

The email's greeting should make it clear that you're addressing every member of the staff. You can choose a formal, yet cordial greeting, such as:

  • Dear staff
  • Dear colleagues
  • Hello team
  • Greetings, everyone

Continue with an introduction

A common way to start a promotion announcement email is by introducing the employee who's about to be promoted and sharing a few positive words about them. This can provide further justification for your decision and help team members who aren't fully familiar with their colleague's work get acquainted with it. It's usually important to use their full name to avoid any potential confusion. 

You can start off by mentioning how pleased you are that you're making the announcement. You can then continue with details like how long the employee has been with the organization, the success they achieved in their previous role, and how that success helped you decide to offer a new position where they can continue to bring value to the organization. 

Go into more detail regarding the reasons for your decision

After using the introduction to let everyone know what the point of the email is, you can further discuss the promoted employee's accomplishments. Besides celebrating their excellent work results, explaining exactly why they got the promotion can help others who felt that they were the ones due for a promotion understand the decision. It also serves as a roadmap for all other employees, as they can now understand what it takes to make it to the next level at your company.

Talk about the employee's new work duties and responsibilities

After praising the employee and showcasing their achievements, you can provide some balance by also discussing their new responsibilities. This helps them understand what the new role involves and who they now report to. It also helps everyone else that works with the respective employee, as they have to slightly adjust their work practices and communication.

Congratulate the employee and end with a call to action for everyone else

After letting everyone know what the reason for this email is, why you chose to promote the respective employee, and how that affects the company or department's regular workflow, you can praise and congratulate the employee on their promotion. This can help boost their morale and give them the confidence they need to be mentally ready for their new role. It also lets everyone else know that hard work and good results don't go unnoticed at your company. 

You can end your promotion announcement email by urging everyone else on the team to congratulate the promoted employee and help them through the transition period. 

Tips for writing an effective promotion announcement email

Consider following these tips when writing an email to announce an employee getting promoted:

  • Keep it professional. Regardless of how close you are with the rest of the team, it's usually important that the promotion announcement is reasonably formal. Although it's not an official document, it may serve as a reference one day and it helps to keep it accurate and to the point.
  • Avoid making it too long. Besides using professional language, it also helps to make the email as short as possible. It's likely that everyone is busy and each team member has their own tasks and issues on their mind, so there's no point in making them spend too much time reading this email.
  • Double-check your facts. As mentioned earlier, you may need this email as a reference at some point in the future, so make sure that all information is accurate. Having inaccurate information may also confuse other employees.
  • Proofread your email. Before sending out the promotion announcement email, it may help to read it once more or ask a fellow manager to proofread it for you. Even a small spelling error can take a bit of shine off your employee's big day.

A promotion announcement can be a big day for both the employee being promoted and the organization. By following these simple guidelines, you can improve the chances that the organizational change will benefit all parties involved.

More tips on employee management practices:

Learn why it's important to help your employees grow by discovering the top three benefits of promoting from within.

These hiring events tips to convert candidates to employees can help you improve your recruitment.

Keep your employees loyal and motivated over the long term with these five employee retention tips.

Not sure about a new employee? Here are four signs you've made a bad hire.

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