7 Things to Include in Your Job Postings (and 2 to Leave Out)

September 19, 2017 Pete Jansons

When you have a position to fill at your small business, your staff feels it. Therefore, finding and hiring the right people – fast – is essential to your small businesses’ success.

Believe it or not, your job posting plays an important role in your ability to attract top talent. If your job posting doesn’t compel job seekers to apply, it could be impeding your ability to find the candidates you need for your small business.

But job postings can be trickier to create than one might realize. It’s often the first impression a job seeker has of your company, so you have to make it pop. But how? Here are seven things to include in your job posting to ensure it gets in the eyes of the right candidates – and two things to leave out.

 

What to Include in Your Job Postings

  1. A relevant job title: In other words, a job title that job seekers actually search for. A lot of companies have unique job titles that fall outside the industry norm. Or maybe you want to use a “catchy” title to garner intrigue; however, you’re better off using a traditional job title candidates are actually searching for. This increases the chances your job title will be seen by more job seekers via online job boards or search engines.
  2. Keywords: It’s also important to include keywords (and phrases) throughout your job posting. These are common words job seekers use to search for jobs and look for in postings. Keywords increase the chances of your job showing up in job seekers’ search results. For example, include industry-specific words and terms that are relevant to the position as well as alternate job titles that could describe the same position. (For example, “sales rep” vs. “account executive,” “digital marketer” vs. “online marketer,” or “marketing coordinator” vs. “marketing specialist.”)
  3. “About Us” section: Candidates want to know what they’re in for, so be sure to include one or two sentences about your company. In addition to telling job seekers what your company does, talk about its mission, values and the corporate culture. Include any awards or recognition your company has received and why employees love working for you.
  4. Specific job responsibilities: A good job ad outlines exactly what the position requires and tells candidates what skill set they should have. This will enable unqualified candidates to weed themselves out those undesirable candidates you wanted to avoid in the first place.
  5. Pay info: Candidates are more likely to apply for a position when salary information is including in the job posting. Additionally, including salary information (or a salary range) will keep job seekers who don’t want the job at that salary waste your time or theirs applying for the position.
  6. Benefits: Tell job seekers what’s in it for them. In addition to listing standard benefits like health insurance and 401k, include any “fun” perks that make your company stand out. (A recent CareerBuilder survey found that extra perks make job seekers more likely to join a company - such as half-day Fridays, on-site fitness centers, the ability to wear jeans, and daily catered lunches.) Think about the intangible benefits as well - such as good work-life balance, challenging work and the ability to make a difference.
  7. Location, location, location: Location can be a deal-breaker for a lot of candidates, so be sure to let them know where the job is located right away. If, however, you are willing to let them work remotely or offer work from home days, be sure to mention that, as that could sway their decision.

What to Leave Out of the Job Posting

  1. Information overload: Give job seekers the information they need to know, but don’t go overboard with minutiae. The more information you provide, the longer the job posting and the less likely job seekers are to read the entire thing. When creating your job posting, try to differentiate between what job seekers absolutely need to know and what you can leave out.
  2. False promises: Don’t oversell the opportunity and make the job (or your company) out to be something it isn’t simply for the sake of attracting more applicants. The tactic may succeed at first, but in the end it will only succeed in attracting the wrong type of applicant.

Finally, don’t forget about formatting...

People tend to skim job postings, so format it in a way that makes it easier for people to read and digest the information. For instance, break up your posting into smaller sections with bold subheadings. Use bullets to list out areas like responsibilities and qualifications. The easier it is for job seekers to read your job posting, the more likely they are to read and comprehend it. As a result, you’ll get candidates who are qualified and a better fit for your small business.

Ready to start posting your jobs today? Posting jobs is fast, easy and ideal for small businesses on CareerBuilder.

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