Are you familiar with the work of Dan Pink? He is the author of five books about psychology and work, his most well-known of which is “Drive: The Surprising Truth About What Motivates Us.”
The story about a boss who gets it.
A few years ago, I read a blog post from Mr. Pink about a founder and president of a company who built his company on the concept of appreciation and recognition.
Every year, this boss comes to work on Thanksgiving and calls his employees. He expresses his heartfelt gratitude for a job well done. Then he calls clients and thanks them for their business. Then he calls his friends and family members to tell them a personal story about how they’ve helped to change his life, his business, and make him the man he is today.
This story isn’t unique.
All over the world, the best executives and business leaders understand that culture drives strategy. New Balance gives employees a free turkey at Thanksgiving. Some companies offer generous PTO around the holiday season. Saying thank you is one of the most effective retention strategies, and if you’re not recognizing and rewarding the right behaviors, you put an undue burden on your recruiting staff to fill vacancies when people quit their jobs.
Recognition makes recruiting easier.
Recruitment technology, robust talent acquisition strategies, and recognition strategies aren’t three separate efforts. When done right, recruitment technology assists in the sourcing and hiring of astonishing workers who have heard about your exceptional culture and expect to be recognized for their accomplishments.
If you miss the opportunity to appreciate and reward your workforce, or if you overlook the benefits of creating a positive candidate experience, not even best recruitment technology or sourcing strategies can save you.
Retain the best with smart technology and recognition strategies.
One thing is for sure: Saying thank you is the killer retention strategy. Technology is great, but it’s important for our workers to hear how much they make a positive impact on their colleagues and their company’s overall productivity.