But when it comes to your recruitment plans, you’d be remiss to leave job postings out of the mix. Job postings aren’t just a reliable staple for finding candidates – they’re an essential and growing part of the job search for people actively or passively looking for a new job right this minute.
Here are three ways job postings will help your business move the needle:
1. Gain access to a network of active, engaged and loyal job seekers.
Job seekers who use the CareerBuilder site to search for and apply to jobs are loyal — even though we’ve expanded our product offerings, job postings have always been our core business. Along the way, we’ve learned a thing or two about what both candidates and employers need from each other to make meaningful connections, and our team is constantly looking for ways to make those connections even stronger.
2. Showcase your employment brand.
Job postings give you an opportunity to not only share and highlight your employer brand, but also to tell a compelling story that resonates with job seekers so much that they can’t not take the next step with you. Your brand, and your company, isn’t going to be right for everyone – and that’s a good thing: You want the right people, not everyone.
That is why it’s so important to use your job description and career site to clearly communicate information about company culture, benefits and what makes your employees tick. In fact, according to CareerBuilder’s 2017 Candidate Experience Study, 89 percent of job seekers say an employer’s career site is important for getting key information. Yet, a quarter of employers (24 percent) say their company’s career site doesn’t accurately portray what it’s like to work there, and only 45 percent of candidates say they can typically tell what it would be like to work for a company based on their career site.
Great candidates demand transparency, and providing this information in the job description and career site can help attract top talent.
A great employment brand will also help you remarket and re-engage candidates to your organization and your jobs, which brings us to the next benefit of job postings…
3. Create a robust talent pipeline.
If you build it, they will come… ahem, once you have job postings, that is. You wouldn’t join a social network without any members, so why would you use recruitment software like a talent network without any members?
In order for your recruitment software to work – and not only work, but work well — logic follows that you first need a steady flow of qualified applicants to your job postings. Getting these applicants to your job postings fuels your sourcing and recruitment software by creating a pipeline of qualified candidates to help you decrease time-to-hire and increase your ROI.
But it’s not enough to just fill your talent pipeline – in order to keep top candidates interested, you have to frequently and effectively engage with them. Yet more than a third of employers (35 percent) say they don’t put time into doing this, according to CareerBuilder’s Candidate Experience Study.
Talent networks and communities will help you connect with candidates on a deeper level and keep them engaged with your organization and opportunities, and enjoy a positive job search experience with you (that they’ll tell others about too). Job postings will help you get the candidates you need in the first place.
Learn more about CareerBuilder’s Job Postings — and try them out for yourself.