What do WWE fans and CareerBuilder have in common? A lot. But there's no punchline around the corner here -- our sponsorship of the WWE is totally serious. CareerBuilder's visibility on this international stage is all about increasing candidate growth, which is part of our investment in both the candidate and the recruiter experiences. How?
As a dual-sided business, we're all about making life easier for both candidates and for everyone on the hiring side. But we can't do that without sourcing the right candidates for your needs. The WWE audience is among the most diverse in professional sports, with 40% of its audience identifying as female and 49% of its audience identifying as non-white. In addition, 90% of the candidates recruiters are looking for are in O*NET zones 2-4, which is right where WWE fans are.
Increased visibility with the candidates you need most will only increase the value of your investment in our talent acquisition products. Our team has also been busy improving the mobile candidate experience, such as our AI resume builder, which makes it easier for candidates to create a resume and has resulted in a 60% increase in resume uploads. That means higher EOI for you, with more qualified candidates in your inbox.
We're so excited about the ways our WWE sponsorship will enhance the talent acquisition products you rely on and help you reach your hiring goals easier and faster. Our most recent improvements to our Talent Discovery Platform reduce average time-to-hire by more than 30%. Finding great candidates should be easier, and we're making the investments in our brand and TA products to make it easier here than anywhere else. We think you'll agree that our solutions are worthy of the championship belt.