Improving Candidate Experience Turned Ariens’ Recruitment Strategy Around

Client: Ariens Company

Industry: Outdoor Power Equipment Manufacturer

Company Size: 2,000

Ariens, a successful, family-owned manufacturing company, was having trouble finding quality candidates to fill key positions for its Brillion, Wisc. location.

While Ariens had a career site for prospective candidates, it was difficult to navigate and they had no way of tracking all of their candidates or measure any metrics, including time to hire.

Complicating matters even further, Ariens had no formal screening process in place to weed out unqualified candidates. The company was facing stiff competition recruiting top talent from other larger companies in the area and needed a more proactive recruitment strategy.

Perhaps one of Ariens’ biggest challenges was that the company did everything on paper; nothing was digital. Without an online system to automate tasks, keep track of candidates and easily retrieve files, the recruiting and hiring process was extremely tedious and time-consuming. As a result of these factors, the company struggled with hiring and turned to CareerBuilder for help.

The Solution

CareerBuilder suggested Applicant Tracking, which would enable Ariens to effectively attract more quality talent, keep track of candidates and streamline their recruitment process. Applicant Tracking made it easy for Ariens to manage and communicate with candidates.

Once Ariens had successfully implemented Applicant Tracking, it was easy to add CareerBuilder Employment Screening services. Background screening was necessary to bring in the quality candidates Ariens needed, but the process was often time-consuming and complex. CareerBuilder Employment Screening eliminated those barriers with its fast turnaround time and hands-on, personalized customer service.

“With other vendors, I waited two weeks to get drug screen results, and candidates would be told to go to a clinic four hours away – it was a terrible candidate experience. Now I get drug screen results the same day, and the background check usually comes in the next day or two after that."

- Marsha Majors, Senior Manager for Talent Acquisition

As a result of their partnership with CareerBuilder, not only did Ariens’ HR team finally have a seamless recruitment process, by eliminating its workflow challenges, there was more time to dedicate to other initiatives.

With the integration of CareerBuilder Employment Screening into Applicant Tracking, Ariens immediately saw impressive results. Where background and drug screening once took up to two weeks, background checks only took two days, and in some cases drug screens came back the same day. Thanks to this quick turnaround – and the ease and convenience CareerBuilder Employment Screening's interface provides – Ariens can extend offers to candidates more quickly, helping to ensure they are still available to accept.

“With tight competition you need something that differentiates you, and Applicant Tracking is one of the things that really separates us from our competition.”

- Marsha Majors, Senior Manager for Talent Acquisition

Learn how CareerBuilder Employment Screening and Applicant Tracking also helped West Liberty Foods create a seamless, intuitive candidate experience.


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