What recruiters can learn from email marketers

Quick, how many emails have you received within the last 24 hours? If it seems like a countless number, you’re not alone — job seekers get bombarded with emails on a daily basis as well, so chances are your recruitment emails are going unnoticed.

The good news: There are a number of simple yet powerful best practices you can glean from email marketers to achieve your goal of getting job seekers to take action. For example:

  • Instead of “Dear Job Seeker,” get personal and use the person’s first name.
  • Include an introduction that states your purpose. For example: “I’d like to invite you to explore an opportunity with us,” “I came across your profile and you seem like a great fit” or “We are looking for someone with your background.”
  • Test out sending your email on weekends when other businesses tend to take a break from email campaigns and inboxes are less full than during the week.
  • Use helpful phrases such as, “Let’s schedule a meeting within the next week” or “Interviews are available on a first-come, first-serve basis.”

Try these and other proven tips and tricks to to make your recruitment emails stand out from the pack and get job seekers to take action.

Ready to elevate your email strategy? Check out these top six trends to steal from consumer marketing.

 

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