17 Consumer Behaviors That Are Shaping the Labor Market

September 2, 2016 Rob Zaldivar

On Monday, September 5, we honor the workers that continue to make our country strong and flourish in a global economy. However, the occupations that grow and decline in America are different with each generation.

Consumer behaviors and preferences play a major part in U.S. job creation. This week, CareerBuilder and Emsi released a study of occupations that are growing and the behaviors that can be attributed to their success.

Each behavior was grouped into one of three main factors: lifestyle changes, technology advancements and globalization. The study looked at job totals from 2012 through 2016 to get an idea of how the occupations have grown in just a few years.

Matt Ferguson, CEO of CareerBuilder and co-author of “The Talent Equation,” says “Whether we’re talking about the rise of the sharing economy, the power of smart technology or companies communicating in multiple languages and time zones, these trends are moving the needle on job growth for a wide variety of fields.”

How might your industry be impacted by these trends? Below are some of the major shifts in consumer behavior, as well as a closer look at the occupations they’re likely to impact.

 

 

Lifestyle Changes 

 

Occupation Impacted

 

Current Number of Jobs

 

Number of Jobs Added 2012 to 2016

Percentage of Job Growth 2012 to 2016

 

People are choosing to eat out more, giving rise to the “foodie” generation.

Cooks, Restaurant

1,219,433 164,804

16%

More people are embracing the sharing economy. (example: Uber)

Taxi Drivers and Chauffeurs

283,175 37,023

15%

America is becoming more health-conscious.

Fitness Trainers and Aerobics Instructors

309,519 33,303

12%

Families are more careful with finances after the last recession.

Personal Financial Advisors

257,493 29,913

13%

More people are choosing to bank and shop online.

Information Security Analysts

86,563 9,342

12%

Couples are postponing having children until later in life.

Obstetricians and Gynecologists

25,219 1,082

4%

 

 

Technology Advancement

 

 

Occupation Impacted

 

Current Number of Jobs

 

Number of Jobs Added 2012 to 2016

Percentage of Job Growth 2012 to 2016

 

There’s an “app” for everything and “smart” technology is moving beyond phones to clothes, homes and more.

Software Developers, Applications

772,195 112,045

17%

Technology has made advertising become more intuitive and effective based on ability to track and interpret online behavior.

Marketing Managers

208,611 19,024

10%

Technology has become ingrained in everyday life and is how people stay connected.

Computer User Support Specialists

665,646 63,849

11%

Technology is catching health disorders sooner and extending lives.

Medical Records and Health Information Technicians

198,831 14,451

8%

Technology is enabling companies to corral and interpret big data to make better business decisions.

Database Administrators

120,476 9,794

9%

Technology is integrated into countless consumer and business products with new offerings and iterations released all the time.

Technical Writers

55,129 5,381

11%

 

 

Globalization

 

 

Occupation Impacted

 

Current Number of Jobs

 

Number of Jobs Added 2012 to 2016

Percentage of Job Growth 2012 to 2016

 

Companies are serving customers in different time zones, meaning workers are needed at all hours.

Customer Service Representatives

2,674,925 225,910

9%

Companies are looking to gain a greater understanding of international markets they’re targeting.

Market Research Analysts

532,336 67,551

15%

Expanding beyond borders is requiring communication in different languages.

Interpreters and Translators

78,455 9,845

14%

There is greater emphasis on preserving the global environment.

Wind Turbine Service Technicians

7,061 1,889

37%

Maps for mobile phones and navigation systems are in demand as people explore new terrain.

Cartographers and Photogrammetrists

13,193 1,802

16%

 

Students and workers looking for information on careers can get detailed insights at findyourcalling.com or by viewing career profiles under the “Browse Jobs” header on the CareerBuilder homepage.

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